Sheet Music, Songbooks & More! Gift Certificates @ Stagepass.com
Six Acoustic Guitar Tips
Here are a few free acoustic guitar tips every beginner will probably learn sooner or later. Some are harder to learn than others; forewarned is forearmed.
Read more...
The Virgins and ASCAP: Did A Performance Rights Organization Do Anything For Us?
In 1995 I moved back to my hometown of Milwaukee with a group of college friends to start a band. We called ourselves The Virgins. Over the next five years this name would prove to be somewhat prescient. We played hundreds of shows throughout the Midwest, recorded one six-song cassette and two CDs, and made a lot of naive assumptions.
Read more . . .
Cool Gizmo Alert: Genz-Benz G-Flex 2x12
We're proud to launch a new product review series sponsored by YourGuitarist. YourGuitarist.com is a web site offering Internet based development of custom guitar tracks for artists worldwide. YourGuitarist.com allows musicians to avoid the high studio fees usually associated with producing guitar tracks for their songs.
Read more...
Sky Box

How To Get Big Sponsorship Money For Your Band, Tour, Event Or Production
By Thomas King,

Touring is a bands greatest opportunity for success. But, touring can be very expensive. Getting your tour, band or event sponsored is critical to your success. Sponsorship can offset production, travel, promotion and virtually any of your expense. The right sponsor can also significantly augment your advertising, publicity and promotions. But, getting sponsorship participation can take a lot of effort and commitment on your part. You will need to prove to potential sponsors that your opportunity will deliver a good return on investment for them.

The following is a step-by-step procedure we have used at Multimediary Entertainment Marketing to secure hundreds of thousands of sponsorship dollars for numerous tours, events, artists, television programming and feature films. We have done this for several major record labels and both signed and unsigned artists. Now we want to share our knowledge experience so you can do this on your own.

Create an Introduction Letter

The first step in securing sponsorship dollars is to craft a professional introduction letter highlighting the features and benefits of the opportunity you are offering. Some of these features and benefits might include inclusion in advertising, product sampling, banner display and more. After you have given a brief overview of the opportunity close the letter by asking their permission to send them a more detailed presentation. The introduction letter is the most critical part of the sponsorship success equation. If well crafted, it will get your foot in the door.

Demographic Analysis

Understanding your audience is critical. Potential sponsors will want to know whom you are reaching. The best way of gathering this information is right at you finger tips. Call radio stations you think should be playing your music. Ask for an account executive and ask this person to fax you their Tapscan, Scarborough or Prism demographic and qualitative information. In all likelihood you will now be armed with a detailed overview of what your audience looks like and can match this up with potential sponsors. You will also have a great hit list of companies to start hitting.

Creating Your Sponsorship Presentation

Now that you have your introduction letter and demographic profiles, you are ready to begin creating your presentation. The presentation will seal the deal with sponsors only if it contains all the information they will need to make an educated decision on your opportunity. The presentation must contain the following elements:

1. A Two to three paragraph overview of your opportunity
2. A detailed overview of tour routing, markets and venues
3. An overview of what type of public relations and media support you expect to have and how the sponsor will be included
4. Your audience and demographic profile
5. Tour partnership deliverables or what the sponsor will receive for their investment
6. The total investment you are looking for from your sponsor and the return a sponsor can expect

Now that you have all of the pieces of the puzzle you are ready to go out and shake the trees for sponsorship dollars. With effort and consistency you will land a sponsor. Always deliver on what you promise to retain your sponsors year after year. Under deliver and they will promptly kick you to the curb. Our philosophy is to always under promise and over deliver. With this philosophy you will be assured ongoing solid sponsorship participation for years to come.

Provided by the MusicDish Network. Copyright © Tag It 2005 - Republished with Permission

Grand Stand


MusicDish Network Promotes 60's Love Child Astrella-Celeste


MusicDish, an Internet music magazine publisher and artist marketing/development firm, is proud to announce the addition of Pop/Jazz singer Astrella Celeste to the MusicDish Network roster. Combining a variety of online viral marketing strategies, the MusicDish Network will be coordinating a broad campaign in support of her debut album "Blue Star" (the Spanish translation of Astrella Celeste).
Read more...

SKY BOX

MusicDish At MIDEM: J-Music Distribution, France

J-Music Distribution describes itself as "the very first European distributor of Japanese music whose activities link Japanese artists and their management, Japanese record companies, and European distributors together to provide a stable framework of distribution from artists to music retail store."

Formed in December 2005, J-Music Distribution representatives brought their business vision to "MIDEM, The World Music Market's 40th Edition" conference in Cannes, France.

Read more...

SPONSORS

BERKLEE NEWS
Toshi Reagon to Present Fanny with ROCKRGRL Women of Valor Award On April 20
Toshi Reagon has been named to present pioneering all-female rock group Fanny with the ROCKRGRL Women of Valor Award, Friday, April 20, at the Berklee Performance Center, located at 136 Massachusetts Ave., Boston. Read more...
STAGE RIGHT
Musicians Turn to Short Run DVD Production
Today's independent musicians have started using new technologies including On Demand Short Run CD/DVD Production, enabling them to order smaller batches of CDs and DVDs in real time online 24/7 and ship to customers, one at a time.
Read more...
Press Release
Synesthesia Announces Mandala 2.0 High-Def Drum And Synthesizer